In an attempt to try and take more of the browser war, in a potential (what I’m guessing) effort to help bolster their anticipation for their new Chrome OS (and potentially Wave – see later), Google now realises their “footprint” isn’t as large as it seems and has put on what I’d call a heavy marketing effort…Over the New Year, I visited London only to be inundated with loads of Google Chrome adverts all over the London Underground:
They were in almost every underground station as well as in Piccadilly Circus and other various locations in London. According to W3Schools:
W3Schools is a website for people with an interest for web technologies. These people are more interested in using alternative browsers than the average user. The average user tends to use Internet Explorer, since it comes preinstalled with Windows. Most do not seek out other browsers.
These facts indicate that the browser figures above are not 100% realistic. Other web sites have statistics showing that Internet Explorer is used by at least 80% of the users.
It seems that 80% of most users today use IE in some way, shape or form. Furthermore, what is interesting is if we look at Google’s ad:
Down at the bottom it clearly reads:
A fast, new browser made for everyone
Also in their advert it says 6 tabs open, 0 crashes and 1 browser. Well, I’m sure they’re aware, all browsers these days do tabs and rarely crash, unless you’re doing something dodgy with them. However, when dissecting the “fast” bit, maybe Google HQ filters out Microsoft pages, as here is an interesting one to visit:
Interestingly enough, Myth 1 goes in to detail about speed and actually says that most web pages today, the speed differentiation is minimal if at all even there. And, for those of you that say – Justin – you sing the Microsoft praises and that’s a Microsoft page, surely it’s going to have tainted facts, try visiting this independent third party review:
And, yes while his review does point out that IE was consuming more memory, his tests were with the initial launch of IE 8 on Vista. If you look at IE 8 on Windows 7, you’ll find it utilises around 50MB, less than that of Chrome.
So, in summary? I’m not saying Chrome isn’t going to take a chunk of the browsing market from Microsoft, but I think Google is realising with this mass marketing exercise that they aren’t the entirely big powerhouse they thought they originally were and when launching Chrome their anticipated numbers weren’t what they wanted them to be (and based on looking at this advert, it assumedably is trying to tie Chrome in with their new Wave offering as well as Chrome OS – lines 2, 4, and 5?). Surely, watch this space, but until Chrome makes browsing *easier*, not faster (because in all actuality, it isn’t boys, is it – be honest), the mass majority of the public will continue using IE.